CFO Survey Campaign

Delivering an integrated content campaign to bring insights to life across channels

Overview

Led the design and execution of a multi-channel campaign for FTI Consulting’s annual CFO Survey, transforming complex insights into engaging, accessible content across digital and social platforms.

Context

The CFO Survey is a key thought leadership initiative, requiring a cohesive and compelling campaign to drive awareness and engagement.

The opportunity was to:

• Translate complex data into clear, engaging formats

• Create a consistent visual identity across deliverables

• Develop a campaign that would extend reach across channels

• Drive sustained engagement over time

My Role

• Sole designer across all campaign assets

• Developed the visual direction and campaign system

• Led execution across print, digital, and motion

• Owned social media campaign development and content writing

• Self-taught and implemented a new email platform to support campaign delivery

  
  

Approach

1. Simplify Complex Content Transformed dense survey data into clear, visually engaging formats that improved accessibility and understanding.

   
   

2. Design for Multi-Channel Use Created a flexible visual system adaptable across brochure, infographic, email, social, and video.

   
   

3. Build a Sustained Campaign Developed a six-week social media campaign to maintain visibility and engagement over time.

   
   

4. Expand Through Motion Introduced animated video content to highlight key insights in a more dynamic, digestible format.

   
   

Execution

• Brochure and infographic design

• Social media campaign (strategy, content, and visual assets)

• Email campaign design and build (new platform)

• Eight animated videos highlighting key insights (editing, animation, voiceover)

Impact

• Increased accessibility and engagement with complex survey data

• Delivered a cohesive, multi-channel campaign supporting a key thought leadership initiative

• Expanded content reach through social, email, and video formats

• Demonstrated end-to-end campaign ownership, from concept through execution

443,479 Views

151.4K Reach

551 Engagements