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Redi-Rock Sales Collateral

Redi-Rock had an extensive offering of literature; however, these pieces were outdated and disorganized. As we worked on these brochures and sellsheets, we also developed a more comprehensive "storytelling" marketing approach, which is reflected across the pieces. We walked people through the product offerings and how they could be used to complete their projects, with a focus on the beautiful photography of projects around the world.

My role: Art directing, designing, photo editing, concepting.

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